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Sylvester Stallone, the famed actor known for his performances in “Rocky” and “Rambo,” has launched his own coffee business, “Rocky’s Roast.” Stallone wants to build his brand in the “Red States,” where he feels there is a rising demand for premium coffee that reflects conservative beliefs and communities.
The business plans to create a pleasant ambiance like neighborhood eateries, where customers can meet, chat, and feel at home with a wide range of gourmet coffee drinks and healthy snacks. Rocky’s Roast, according to Stallone, will compete with Starbucks by emphasizing character-driven service and American customs.
He wants each coffee shop to showcase local culture and craftsmanship, including artwork, music, and events, as well as provide high-quality coffee. Stallone will utilize locally produced coffee beans to launch the brand, supporting American producers. This enterprise wants to attract coffee enthusiasts, build community, and inspire pride with an ambitious expansion strategy spanning many states.
Rocky’s Roast may be Stallone’s new job, combining his love of enterprise with his desire to improve his communities.
